Friday, April 29, 2011

Why We Do What We Do

As the 2011 wedding season truly gets underway, and after weeks of depriving all those lovely followers of this blog, I wanted to share some insight into why we do it. Why we come back year after year trying to top our previous work. Why each approaching wedding is a combination of inspiration, excitement, and a bit of nervousness. Rather than struggling to find the right words to express it, I'll simply share the following video. At Moet and David's wedding last year we created one of my favourite SDEs ever. Someone quickly set up a camera to capture the couple's reaction as they saw their video for the first time.

This reaction is why we do what we do.